Last updated: August 31st 2025
Data Formula (“we”, “our”, or “us”) is committed to protecting the privacy and security of personal data of users (“you” or “User”) of our web application and all services accessed via data-formula.com and its subdomains, including app.data-formula.com (referred to as, the “Formula App” or the “Service”). This Privacy Policy explains how we collect, use, store, and share your information, as well as your rights regarding your data. This policy applies to all Users of the Service.
By using our website and its subsequent services or providing us with your personal data, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with this policy, please refrain from using our website and subsequent services.
Data Formula SAS, 62 rue du Lac, 69003 Lyon, France, is the data controller responsible for the processing of personal data in connection with the Service.
3.1 Account Information:
Name, email address, company name, login credentials and any information explicitly provided by the User.
3.2 Service Usage Data:
Data extracted from connected advertising and analytics accounts (e.g., campaign performance, conversion metrics), reports generated, alerts configured, and product or shopping feeds created.
3.3 Technical Data:
IP address, browser type and version, device information, session logs, and cookies or similar tracking technologies.
3.4 Optional Data:
Feedback, support requests, or survey responses provided by the User.
We process your personal data to provide and improve the Service, authenticate users, communicate updates and support, analyze usage, ensure security, and comply with legal obligations.
Additionnally, the Formula App will extract and access data from accounts you explicitly connect to the app for the sole purpose of providing you with the services offered by the app. The data extracted will be limited to the scope of the services you use and will, to the best of our ability, not include any information not necessary for those services.
Data received from Google APIs is handled in accordance with Google API Services User Data Policy.
We rely on the following legal bases to process your personal data:
We value your privacy and are committed to protecting your personal information. We share your data only in the limited circumstances outlined below and always in accordance with applicable data protection laws.
We may share your data in the following cases:
Third-Party Service Providers:
We may share your data with trusted third-party service providers to facilitate the operation of our website and services. These providers are contractually obligated to process your data securely and only for the purposes specified by us. Examples include: Analytics providers, advertising platforms for users who have consented to tracking, hosting and email service providers.
Legal Requirements:
We may disclose your data if required by law or to comply with a valid legal process, such as a court order, subpoena, or governmental request.
Business Transfers:
In the event of a merger, acquisition, or sale of all or a portion of our assets, your data may be transferred as part of that transaction, subject to the same protections outlined in this Privacy Policy.
Personal data is stored and processed exclusively within the European Union on secure servers with industry-standard technical and organizational measures, including encryption and access controls. Data is retained as long as accounts are active or as required by law and may be anonymized or deleted after account termination.
We are committed to ensuring the security of your personal data and use appropriate technical and organizational measures to protect it from unauthorized access, disclosure, alteration, or destruction.
All personal data collected through our contact forms is securely stored on servers located in the European Union, handled by service providers with strict security standards and is certified under relevant data protection frameworks, including ISO/IEC 27001 and GDPR requirements.
Our website employs encryption technologies, such as HTTPS (SSL/TLS), to protect data transmitted between your browser and our servers. Access to personal data is restricted to authorized personnel only, and we regularly review our security practices to address potential vulnerabilities.
While we take reasonable precautions to safeguard your information, no system can be entirely secure. As such, we cannot guarantee absolute security and encourage you to exercise caution when transmitting sensitive information online.
Data shared with Data Formula may be processed or stored with the following third parties, in the European Union:
Under GDPR, Users have the following rights:
We use cookies and similar technologies for authentication, session management, and analytics. Functional cookies are required for the Service to operate. Analytical cookies help us understand usage patterns and improve the Service. Users can manage or disable cookies via their browser settings, though some functionality may be limited.
Cookies are small text files that are stored on your device when you visit a website. They are widely used to make websites work or work more efficiently, as well as to provide information to the owners of the site.
We may use the following types of cookies on our website:
To find out more please read our Cookie Policy.
Our website, data-formula.com, and subsequent services, may include links to third-party websites, applications, or services. These links are provided for your convenience and to enhance your experience, such as directing you to external resources or platforms that may complement our offerings. Please note that we do not control these third-party websites and are not responsible for their content, privacy practices, or terms of use. When you follow a link to an external site, any personal data you provide or actions you take are governed by the privacy policies and terms of that website, not ours. We encourage you to review the privacy policies of any third-party websites you visit to understand how they collect, use, and protect your information. While we make every effort to ensure that the links we provide are reputable, the inclusion of any third-party link does not imply endorsement or affiliation unless explicitly stated. If you have concerns about a link provided on our website, please contact us at privacy@data-formula.com.
As a user of data-formula.com, you have certain rights regarding your personal data under applicable privacy laws, including the General Data Protection Regulation (GDPR) and, where applicable, the California Consumer Privacy Act (CCPA).
You have the right to access the personal data we hold about you. This means you can request a copy of your data and confirm how we are using it. If you believe that the information we hold is inaccurate or incomplete, you may request that we correct or update it. In some cases, you may also ask us to erase your personal data. This right to erasure applies when the data is no longer necessary for the purposes for which it was collected or if you withdraw your consent where consent was the lawful basis for processing.
Additionally, you may object to or restrict the processing of your data in specific situations. For instance, you can object to processing based on our legitimate interests or withdraw your consent to marketing communications at any time. If we rely on your consent as the lawful basis for processing your data, you have the right to withdraw it without affecting the lawfulness of processing before the withdrawal.
Under GDPR, you may request that we transfer your data to you or another organization in a structured, commonly used, and machine-readable format. This right to data portability applies when the processing is based on your consent or the performance of a contract, and the processing is carried out by automated means.
If you are located in the European Union or European Economic Area, and you believe that we have not handled your personal data lawfully, you have the right to lodge a complaint with your local data protection authority. Similarly, if you are a California resident, you may exercise your rights under the CCPA, such as requesting details about the categories of personal data collected, shared, or sold (if applicable).
To exercise any of your rights or to inquire further about your data, please contact us at contact@data-formula.com. We will respond to your request in accordance with applicable laws and within any statutory timeframes.
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the introduction of new services. When we make significant changes, we will provide notice through prominent notifications on our website or by email, where applicable. The date of the most recent update will be indicated at the top of this page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your personal data and the rights you have. By continuing to use our website after any changes to this Privacy Policy, you acknowledge and accept the updated terms.
To exercise your rights, including requesting the complete deletion of your personal data, please contact us via email at privacy@data-formula.com with a clear request specifying the action you wish to take. We will respond within the timeframe required by applicable law.