Last updated: August 21st 2025
Please read these Terms of Use carefully before accessing app.data-formula.com and using the Formula App.
These Terms and Conditions (“Terms”) govern the use of Data Formula's app, accessible via app.data-formula.com. By creating an account, logging in, or otherwise using the Service, you (“User”) agree to be bound by these Terms. If you are using the Service on behalf of a company or organization, you represent and warrant that you are authorized to bind that entity to these Terms. If you do not agree with these Terms, you may not access or use the Service.
2.1 Eligibility.
The Service is intended solely for professional use. By registering for an account, you represent and warrant that you (a) are at least 18 years of age, (b) have the legal capacity to enter into binding contracts, and (c) are accessing the Service on your own behalf or as an authorized representative of a company, organization, or other legal entity.
2.2 Account Registration.
To access the Service, you must create an account by providing accurate, current, and complete information as requested during the registration process. You agree to update such information promptly in the event of any changes to ensure that it remains accurate and complete.
2.3 Account Security.
You are solely responsible for maintaining the confidentiality of your login credentials and for all activities conducted under your account. You shall immediately notify Data Formula of any unauthorized use of your account or any other breach of security. Data Formula shall not be liable for any loss or damage arising from your failure to comply with this provision.
2.4 Account Use.
Accounts are personal to the registered User or the entity represented by the User and may not be shared, transferred, or otherwise made available to any third party without the prior written consent of Data Formula.
3.1 Scope of Services.
Data Formula provides an online software-as-a-service platform (the “Service”) that enables Users to (a) extract, transform, and load (“ETL”) data from advertising and analytics accounts, (b) generate and distribute reports, (c) configure and receive alerts, and (d) create and manage product or shopping listing feeds.
3.2 Third-Party Data Sources.
The Service may integrate with or access data from third-party platforms, services, and application programming interfaces (“APIs”). Data Formula does not control and is not responsible for the availability, accuracy, completeness, reliability, or timeliness of any data provided by such third parties. The User acknowledges that continued access to such third-party data sources is dependent upon the applicable providers and may be subject to change or interruption beyond the control of Data Formula. 3.3 Modifications to the Service. Data Formula reserves the right, at its sole discretion, to modify, enhance, suspend, or discontinue any aspect of the Service, in whole or in part, at any time and without prior notice. Data Formula shall not be liable to the User or any third party for any modification, suspension, or discontinuation of the Service. 3.4 No Guarantee of Outcomes. Data Formula does not guarantee that use of the Service will result in improved business performance, advertising outcomes, or other measurable results. All use of the Service is at the User’s sole risk.
4.1 Lawful Use.
The User shall use the Service solely in accordance with applicable laws, regulations, and these Terms. The User shall not use the Service for any unlawful, fraudulent, infringing, or abusive purposes.
4.2 Rights to Data.
The User represents and warrants that it has all necessary rights, licenses, and consents to (a) connect its advertising, analytics, or other accounts to the Service, (b) access, transfer, and process the data obtained from such accounts, and (c) authorize Data Formula to process such data in accordance with these Terms and the Privacy Policy.
4.3 Accuracy of Data.
The User is solely responsible for the accuracy, quality, legality, and reliability of all data it submits to or transfers through the Service. Data Formula shall not be responsible for any errors, omissions, or inaccuracies in data supplied by the User or by third-party providers.
4.4 Account Security and Conduct.
The User shall (a) maintain the confidentiality of its login credentials, (b) implement appropriate safeguards to prevent unauthorized access to its account, and (c) immediately notify Data Formula of any suspected or actual security breach. The User is responsible for all activity conducted under its account.
4.5 Prohibited Conduct.
The User shall not: (a) attempt to copy, modify, reverse engineer, decompile, disassemble, or otherwise seek to derive the source code of the Service; (b) use the Service to transmit any viruses, malware, or other harmful code; (c) interfere with or disrupt the operation or security of the Service; (d) use the Service in a manner that infringes the intellectual property or proprietary rights of any third party; (e) resell, sublicense, or otherwise make the Service available to unauthorized third parties without the prior written consent of Data Formula.
5.1 Data Access.
By connecting third-party advertising, analytics, or other accounts to the Service, the User authorizes Data Formula to access, retrieve, process, and store data from such accounts solely to the extent necessary to provide the Service. Data Formula shall access such data only as instructed by the User and only for the purposes of performing the Service.
5.2 User Data Ownership.
All data transferred into, processed by, or generated from the User’s use of the Service (“User Data”) shall remain the property of the User. Data Formula claims no ownership rights over User Data.
5.3 Data Processing.
To the extent that Data Formula processes personal data on behalf of the User in connection with the provision of the Service, Data Formula shall act as a data processor and the User shall act as a data controller, as those terms are defined under applicable data protection laws, including the General Data Protection Regulation (EU) 2016/679 (“GDPR”). The parties agree to enter into a Data Processing Agreement (“DPA”) as required by law, which shall govern such processing activities.
5.4 Privacy Policy.
Data Formula shall process User Data in accordance with its Privacy Policy, which forms an integral part of these Terms. The Privacy Policy describes in greater detail how Data Formula collects, uses, and protects personal data.
5.5 Confidentiality.
Data Formula shall maintain appropriate administrative, technical, and organizational safeguards designed to protect User Data against unauthorized access, disclosure, or loss. Data Formula shall not disclose User Data to any third party except (a) as necessary to provide the Service, (b) as required by law, regulation, or court order, or (c) with the prior written consent of the User.
5.6 Third-Party Providers.
The User acknowledges that Data Formula may rely on third-party hosting, storage, and infrastructure providers to deliver the Service. Data Formula shall ensure that such providers are bound by appropriate data protection and confidentiality obligations.
6.1 Ownership of the Service.
All rights, title, and interest in and to the Service, including without limitation all software, source code, algorithms, databases, user interfaces, designs, text, graphics, logos, trademarks, trade names, service marks, documentation, and other materials provided or made available by Data Formula (collectively, the “Data Formula Materials”) are and shall remain the exclusive property of Data Formula and its licensors. Except for the limited rights expressly granted herein, no license or other rights are granted to the User, whether by implication, estoppel, or otherwise.
6.2 Limited License to Users.
Subject to the User’s compliance with these Terms, Data Formula hereby grants the User a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Service solely for the User’s internal business purposes and in accordance with these Terms.
6.3 Restrictions.
The User shall not, and shall not permit any third party to: (a) copy, modify, translate, or create derivative works of the Data Formula Materials; (b) reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code of the Service; (c) remove, obscure, or alter any proprietary notices or labels contained in or affixed to the Service; or (d) use the Service for purposes of developing or operating a competing product or service.
6.4 User Data.
All rights, title, and interest in and to the User Data remain with the User. The User hereby grants Data Formula a limited, non-exclusive, worldwide, royalty-free license to access, use, process, copy, store, transmit, and display User Data solely to the extent necessary to provide and improve the Service, and otherwise in accordance with these Terms and the Privacy Policy.
6.5 Feedback.
The User may, at its discretion, provide comments, suggestions, or other feedback regarding the Service (“Feedback”). The User acknowledges and agrees that Data Formula may freely use, modify, and incorporate such Feedback without any obligation or restriction, and without any compensation to the User.
6.6 Third-Party Trademarks.
The Service may display or otherwise make use of the names, logos, and trademarks of third-party platforms or services with which the Service integrates (collectively, “Third-Party Marks”). All rights in and to the Third-Party Marks are the property of their respective owners. The use of any Third-Party Marks within the Service is solely for the purpose of identifying or referring to the applicable third-party services and does not imply any sponsorship, endorsement, affiliation, or approval by such third parties.
7.1 Fees.
Access to and use of the Service may be subject to payment of fees as set forth in the applicable subscription plan, order form, or other written agreement between the User and Data Formula (“Fees”). Unless otherwise expressly stated, all Fees are quoted and payable in euros (€).
7.2 Billing and Payment.
Fees shall be invoiced or charged in advance of the applicable subscription period. The User authorizes Data Formula (or its designated third-party payment processor) to automatically charge the User’s designated payment method on a recurring basis for all applicable Fees. Payment obligations are non-cancellable, and except as expressly provided herein, Fees paid are non-refundable.
7.3 Taxes.
All Fees are exclusive of any applicable taxes, levies, duties, or similar governmental assessments, including value-added tax (VAT), sales tax, or withholding tax (collectively, “Taxes”). The User is responsible for the payment of all Taxes associated with its purchase of and access to the Service, except for Taxes based on Data Formula’s net income.
7.4 Late Payments.
If any Fees are not paid when due, Data Formula may (a) suspend or restrict the User’s access to the Service until all outstanding amounts are paid, and (b) charge interest on the overdue amount at the rate of 1.5% per month or the maximum rate permitted by law, whichever is lower.
7.5 Fee Changes.
Data Formula reserves the right to modify its Fees and billing practices upon prior notice to the User, which may be provided via email or through the Service. Any Fee changes shall become effective at the start of the next subscription period unless otherwise agreed in writing.
7.6 Free Trials and Promotions.
Promotions. Data Formula may, at its discretion, offer free trials or promotional pricing. Any such offers are subject to the terms and conditions specified at the time of the offer and may be modified or withdrawn at any time without liability.
8.1 No Guarantee of Continuous Service.
The User acknowledges and agrees that the Service may be subject to interruptions, delays, or errors due to maintenance, upgrades, technical issues, or factors outside the control of Data Formula, including failures of third-party platforms and APIs. Data Formula does not guarantee that access to or use of the Service will be uninterrupted, error-free, or secure.
8.2 Maintenance and Updates.
Data Formula may, at its sole discretion, perform scheduled or unscheduled maintenance, updates, or upgrades to the Service. While Data Formula will use reasonable efforts to provide advance notice of any planned downtime, the User agrees that Data Formula shall not be liable for any disruption or unavailability of the Service.
8.3 Disclaimer of Warranties.
The Service is provided on an “as-is” and “as-available” basis. To the maximum extent permitted by law, Data Formula expressly disclaims all warranties, whether express, implied, statutory, or otherwise, including, without limitation, any implied warranties of merchantability, fitness for a particular purpose, non-infringement, accuracy, completeness, or reliability of data or reports generated through the Service.
8.4 Third-Party Services and Data.
The User acknowledges that the Service may rely on third-party data, software, or APIs. Data Formula makes no representations or warranties regarding the availability, accuracy, completeness, or reliability of any third-party data or services, and the User agrees that any reliance on such data is at the User’s sole risk.
8.5 Limitation of Liability for Service Disruption.
Data Formula shall not be liable for any losses, damages, or costs arising from service interruptions, errors, or downtime, including but not limited to loss of business, lost profits, or loss of data, except as explicitly provided in these Terms or as required by applicable law.
9.1 Termination by User.
The User may terminate these Terms and discontinue use of the Service at any time by closing their account and ceasing all use of the Service. Termination by the User does not relieve the User of any obligation to pay all Fees incurred prior to the effective date of termination.
9.2 Suspension or Termination by Data Formula.
Data Formula may, at its sole discretion and without prior notice, suspend, restrict, or terminate the User’s access to the Service, in whole or in part, for any reason, including but not limited to: (a) a breach of any provision of these Terms; (b) failure to pay any Fees when due; (c) conduct that Data Formula reasonably believes may harm the Service, other Users, or third parties; or (d) operational, security, or maintenance purposes.
9.3 Effect of Termination or Suspension.
Upon suspension or termination of the User’s account for any reason: (a) all licenses granted to the User under these Terms shall immediately cease; (b) the User shall immediately stop using the Service; and (c) Data Formula may delete or anonymize the User’s data in accordance with its Privacy Policy and applicable law, except where retention is required by law.
9.4 Survival.
The provisions of these Terms that by their nature should survive termination or suspension, including but not limited to Sections 4 (User Responsibilities), 5 (Data Access and Privacy), 6 (Intellectual Property), 8 (Service Availability and Disclaimer), 10 (Liability and Indemnification), and 12–14 (Governing Law, Miscellaneous), shall survive any termination or suspension of these Terms.
10.1 Limitation of Liability.
To the maximum extent permitted by applicable law, Data Formula, its affiliates, officers, directors, employees, agents, and licensors shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including, without limitation, loss of profits, loss of business, loss of data, or business interruption, arising out of or in connection with the User’s access to or use of the Service, even if Data Formula has been advised of the possibility of such damages.
10.2 Aggregate Liability.
The total aggregate liability of Data Formula, whether in contract, tort, or otherwise, arising out of or relating to these Terms or the User’s use of the Service shall not exceed the total Fees paid by the User to Data Formula under these Terms during the twelve (12) months preceding the event giving rise to the claim.
10.3 No Warranty for Third-Party Data.
The User acknowledges that the Service may rely on third-party data sources and APIs. Data Formula shall have no liability for errors, omissions, inaccuracies, or interruptions in such third-party data or services.
10.4 Indemnification by User.
The User agrees to defend, indemnify, and hold harmless Data Formula, its affiliates, officers, directors, employees, agents, and licensors from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys’ fees) arising out of or in connection with: (a) the User’s breach of these Terms; (b) the User’s violation of applicable laws or regulations; (c) the User’s infringement of any intellectual property, proprietary, or privacy rights of any third party; or (d) the User’s use of the Service in a manner not expressly authorized by these Terms.
10.5 Professional Use Acknowledgment.
The User acknowledges that the Service is intended for professional use and that reliance on the Service or its outputs is at the User’s sole risk. Data Formula does not guarantee any business outcomes, advertising performance, or financial results arising from use of the Service.
11.1 Applicable Laws.
The User agrees to comply with all applicable laws, regulations, and industry standards in connection with its use of the Service, including, without limitation, laws governing data protection, privacy, advertising, marketing, and intellectual property.
11.2 Third-Party Platform Policies.
The User acknowledges that the Service may connect to third-party platforms and services (e.g., advertising, analytics, or e-commerce platforms) and agrees to comply with all applicable terms, policies, and guidelines of such third-party platforms. Data Formula shall not be responsible for any suspension, restriction, or termination of the User’s access to third-party services.
11.3 Export Control and Sanctions.
The User shall not use the Service in violation of any applicable export control or economic sanctions laws, including those of the European Union, United States, or any other relevant jurisdiction.
11.4 Legal Requests.
Data Formula may disclose User Data or account information to comply with legal obligations, government requests, court orders, or law enforcement inquiries, to the extent permitted by applicable law.
11.5 No Unlawful Use.
The User shall not use the Service to engage in any illegal, fraudulent, or harmful activity, including, but not limited to, transmitting malware, spamming, or infringing the rights of third parties.
12.1 Right to Amend.
Data Formula reserves the right, at its sole discretion, to modify, update, or revise these Terms at any time.
12.2 Notice of Changes.
Data Formula may provide notice of material changes to the Terms by email, in-app notification, or by posting an updated version on the Service. It is the User’s responsibility to review the Terms periodically to remain informed of any changes.
12.3 Continued Use.
By continuing to access or use the Service after any amendments to the Terms, the User agrees to be bound by the revised Terms. If the User does not agree to the revised Terms, the User must immediately cease use of the Service and may terminate their account in accordance with Section 9.
13.1 Governing Law.
These Terms, and any disputes arising out of or in connection with them, shall be governed by and construed in accordance with the laws of France, without regard to its conflict of laws principles.
13.2 Jurisdiction.
Any dispute, claim, or controversy arising out of or in connection with these Terms, including the validity, breach, or termination thereof, shall be submitted to the exclusive jurisdiction of the competent courts of Lyon, France, unless otherwise required by mandatory law.
14.1 Severability.
If any provision of these Terms is held to be invalid, illegal, or unenforceable for any reason, the remaining provisions shall continue in full force and effect.
14.2 Entire Agreement.
These Terms, together with any applicable Privacy Policy, Data Processing Agreement, and any other documents expressly incorporated herein, constitute the entire agreement between the User and Data Formula regarding the use of the Service and supersede all prior or contemporaneous agreements, understandings, or communications, whether written or oral.
14.3 Waiver.
No failure or delay by Data Formula in exercising any right or remedy under these Terms shall constitute a waiver of such right or remedy, nor shall any single or partial exercise preclude any other or further exercise of such right or remedy.
14.4 Assignment.
The User may not assign or transfer these Terms or any rights or obligations hereunder without the prior written consent of Data Formula. Data Formula may assign or transfer these Terms without restriction.
14.5 Force Majeure.
Data Formula shall not be liable for any failure or delay in performance due to causes beyond its reasonable control, including but not limited to natural disasters, acts of government, network failures, strikes, or pandemics.